Chapter Two Collective works with a select group of Gen X and Baby Boomer creators who possess exceptional professionalism, leadership, and “heart” in everything they do. Old enough to know better but still willing to learn and grow, they come from different corners of the world, each with amazing life experiences. Our creators are diverse, creative, and innovative, and use their past experiences to educate and influence others. In a nutshell? Our creators are not ready to rest on their laurels, they are true Renaissance men and women who live life to the fullest and bring a refreshing (and much needed) midlife voice to digital marketing. Let our creators add a new perspective to your brand marketing!
Alison Abbott is an award-winning travel writer and photographer with a focus on sustainable shades of green living. Her travels have taken her around the globe to off the beaten path destinations, but India holds a special place in her heart. As a Baby Boomer who loves adventure, she has swum with pink dolphins in the Amazon, crossed paths with grizzlies in Alaska and ventured to Chernobyl in Ukraine. Her passion for responsible travel has her singing the praises of keeping it local whether at home or abroad. When not searching out the best of artisans, growers, and makers who make a destination unique, you can find her working as the editor of the blog she founded, Green With Renvy. Alison is a regular contributor to many online publications and is a Local Expert with AFAR Media
Bob Bales was born in Texas, Retired from the military and has traveled the world. Born with a passion of learning about the history of different cultures, Bob (aka The Traveling Fool) enjoys discovering people and places he finds off the beaten path that most tourists don’t know about. Often found with a cigar in one hand and a good whiskey in the other, Bob likes to write about what makes those people and places he visits special. From Europe to Asia and North America there is always a history and story to be told. Bob’s overall social media reach is 358k.
Jenn is an Illinois native who now lives in Texas (after spending 4 years as an expat in Wales.) She is a married mom of two tweens and in her early 50s. Since 2008 she has been the writer and publisher of the blog Momma on the Rocks, which focuses on her favorite escapes: travel, books, food (and humor). She loves reading (obviously), exploring new places, a good cup of coffee and her English cocker spaniel, but most likely will be found doing most the above while ferrying her teen to/from soccer training and matches. Jenn has a social media reach of over 32K.
Julie is the founder and director of The Midlife Perspective. A married empty nester in her early 50’s, she has a son away at college. Originally from the northeast, Julie has lived several places in the United States but has been an Arizona resident for almost 20 years. For 11+ years, Julie has been the food and travel writer and publisher of A Cork, Fork, & Passport, a digital lifestyle magazine. She is also a freelance writer, with work in The London Telegraph, Parks & Travel magazine, and other publications. Julie is a member of the North American Travel Journalists Assoc. (NATJA) and International Travel Writers Alliance (ITWA). With over 27+ years in the travel industry, Julie is also owner of Luxe Journeys Travel, a Phoenix-based travel agency. Julie is obsessed with cooking, cocktails, board games, and wiener dogs. Julie’s social media reach is 650K.
Karen is a married mom of three in her early 50s. Originally from Ohio, Karen has lived in North Carolina since 2001. She is the writer and publisher at Family Travels on a Budget since 2012, inspiring families to make their dreams come true. In addition to writing, Karen enjoys speaking to women’s groups and small business owners to help them grow personally and professionally. Her number one passion is her family, followed closely by her rescue pup, Daisy, good food, and adventure. Karen’s overall social reach is about 157K.
Dana is originally from New York City but has been calling Vermont home for the last 20 years. She is an entrepreneur, freelance journalist, and the editor behind Dana Freeman Travels. Through her writing, she provides unique destination information, reviews, and travel tips. Dana specializes in cruise, adventure, food, luxury, and multi-generational travel. You won’t find any touristy places on her itinerary. She always prefers the road less traveled. Her favorite place to be is anywhere with her family.
Diana is a married Gen-X mom of three from Central Illinois. While her oldest two have left the nest, she keeps busy with her middle-school daughter. Her blog Diana Rambles focuses on food, DIY/crafts, camping, and travel. She likes to come up with simple and creative solutions to everyday problems. She also runs an active outdoor camping lifestyle blog with her husband. Diana enjoys fitness, reading, the Chicago Cubs, and all forms of travel, especially being in the great outdoors. Diana’s overall social reach is 110k.
Rachel grew up in the US but has lived the expat life in the Netherlands for over 20 years. A graduate of Yale, she met her Dutch husband when she worked in Malawi as a Peace Corps volunteer. Her travel blog, Rachel’s Ruminations, focuses on independent travel to historical and cultural destinations, usually zooming in on one experience or sight at a time. Rachel is an empty nester in her 50s with two grown children. Her overall social media reach is over 202.6K.
A Virginia native now living in Florida, Betsi has been married to Jim for 30 years. Born with a passion for writing, she manages Betsi’s World, focusing on lifestyle, travel, and food. Betsi can often be found traversing the seas from the East Coast down through the Bahamas onboard Saltwater Gypsea along with Jim and 10-year old Maltese Zach in search of the best beaches and cocktails. Betsi has a social reach of over 100K.
Leigh Powell Hines
Leigh, born and raised in North Carolina, is a former TV journalist and marketing executive who established her website, The HinesSightBlog in 2011 after having her last child at the age of 40. Even though she started her blog with the play on words (Hind-Sight) in order to keep a professional online portfolio as a new stay-at-home Mom, her website gave her a new digital career. Now at 50, Leigh juggles family and career with a focus of travel, food, hotels, beauty and southern life on her website. In 2015, she developed the popular #OutaboutNC community on Instagram to focus on North Carolina. Leigh is active in the Raleigh community and has recently become an advocate for pet adoption. Andy, a charming senior toy poodle, joined her family two years ago making Leigh a first-time dog owner. Social media reach is about 100K .
Jamie is a Californian native who now lives in New England, USA. She is the married mother of 3 tween and teen boys and a practicing dentist. She runs The Daily Adventures of Me, a travel blog about savoring the adventures of each taste, place and moment. She loves tennis, reading, water and hiking in the outdoors. She is currently working on reaching her goal of seeing all 50 states before she reaches the age of 50- 5 years and 11 states left! 120,000 engaged readers view the blog each year and she has a social media reach of over 150K.
Food, photography and travel comprise a few of Kim’s favorite things – and living in a small surf town just north of San Diego, the food and photography parts play frequent roles. Kim can often be found reviewing plant based and vegetarian fare, in addition to breweries and wineries up and down the coast. As empty nesters, Kim and her husband love to explore new destinations, working together to bring itineraries to life with travel tips, food recommendations, and hotel/cruise reviews in the luxe to “semi-luxe on a budget” arena. Blogging since 2010, Kim brings her passions to life on her food and travel blog, Liv Life with easy to make plant-based recipes to tempt every palette in addition to travel itineraries, restaurant reviews and occasional pure photography posts. Instagram is her social scene and she loves interacting with fellow travelers and foodie friends. Her social media reach about 75k.
Karyn Locke, Owner and Lead Writer for Sand and Snow… and everywhere in between! is a travel and lifestyle writer. Hailing from the tri-state area of Ohio, Pennsylvania, and West Virginia, she loves road tripping with her family, especially when it includes theme parks and American history. You can find her on Facebook, Twitter, Instagram, and Pinterest when she’s not on the road exploring new (and favorite!) destinations.
Crystal is a food blogger and professional social media specialist. She shares food finds, interesting ingredients, cooking tips and restaurant reviews online with an mostly U.S. audience who love great food but don’t have all day to spend in the kitchen. She uses her expertise as a professional social media account manager to illustrate how easy it can be to enjoy a homemade meal or a new restaurant when traveling. Her posts will also make you hungry! Her social media reach is 542K.
Michelle is a travel junkie and green living enthusiast based in Eastern Iowa. After following her husband’s military career for many years, they moved home to the farm in 2006 to raise well-traveled farm kids. With little budget, the Marines have taken all four kids to Europe and on road trips across the entire USA. Michelle shares family travel covering the USA and Europe, healthy recipes, and homesteading tips on her popular lifestyle blog Simplify Live Love. Her total social media reach: 485K.
Paige worked for 20 years in corporate communications for world-leading technology, health care and pharmaceutical companies. She decided to leave the professional workplace and stay at home to help her kids navigate life with ADHD, Anxiety and learning disabilities. When not helping her kids she loves to travel, bake, spend time outside and challenge herself to try new things. Paige works as a consultant and content creator. Shares tales of her disordered life at Piece of Pie.ca.
Alexa is an entrepreneur, online journalist, podcaster and brand ambassador. She is founder of 52 Perfect Days, a site sharing how to spend a perfect day in cities around the world. She is also the founder of the Break into Travel Writing Podcast, a website and podcast helping new travel bloggers navigate the world of travel blogging. She is a member of NATJA, co-leader of the San Diego chapter of Travel Massive, and founder of the Aspiring Travel Writer, a networking group with 7,000+ travel writers and bloggers. She has over 150k social media followers and loves to work with travel brands.
Mimi is an influencer who has been blogging since 2008 at Woven by Words. She is a faith-based lifestyle influencer so everything you find on her channels will be family friendly. Mimi also works in the industry and has created ads, handled numerous social handles, and now is a Campaign Manager at Babbleboxx. Her family lives in Maryland which gives her great access to VA/DC/MD/PA area. Mimi has a social reach of 87k+.
Laura launched Day by Day in Our World as a way to share their homeschool adventures with friends and family. It quickly became a go to site for homeschool product reviews and ways to enhance family life including entertainment, faith, food, and travel. In 2016, she launched Life Beyond Kids to share women’s lifestle topics that do not revolve around raising a family. When not involved with her family or community, she enjoys past times such as reading, playing the piano, being creative in the kitchen (especially gluten free), and traveling to new places. 2019 is the year when she will be finishing her ‘tour” of all 50 United States before planning out overseas travel.
Nicky is a social media influencer and freelance writer specializing in family travel, outdoor recreation, and healthy living. She is based in Oklahoma City with her husband and three children. Her website, Little Family Adventure, encourages families to get active outdoors and have “No Child Left Inside.” Having grown up traveling, Nicky believes exploration should be part of everyone’s life. It doesn’t matter if it’s in your own backyard or around the world, there is always an adventure out there waiting for you. Her work has been featured online and in print for regional destinations, outdoor gear websites, and Trivago. Her overall social media reach is over 198K.
Melody (and daughter Taylor) are multigenerational travel writers who write about luxury travel, culture, and food on Wherever I May Roam. They started Travel the South Bloggers a little over a year ago, a site devoted to 10 Southern states. Melody loves Disney, unique experiences, history, festivals, and food. She is an avid cruiser with over 40 cruises under her belt and has traveled to 48 countries/45 states. Melody writes for print and online publications, is a digital influencer, and a member of NATJA. WIMR’s reach is a few shy of 1.5 million. Melody and Taylor cannot wait to bring their new addition (Taylor’s baby Scarlett) along with them on their travels.
Michelle writes at Honest & Truly! where she shares engaging solutions for our modern busy lifestyle. Her years of experience in management consulting and marketing became this creative outlet where her love of food and obsessions with travel and technology come together. She lives in Chicago with her husband and two children where she’s always on the lookout for more food to share on Instagram. With nearly 100,000 page views on her blog a month, over 700K impressions monthly on Pinterest, and over 20,000 followers across social media, Michelle has built a strong follower base.
Jana is originally from New England, but has been calling Oregon home for the last 5 years. She has a WSET Level 2 and is the editor behind the award-winning website Whisky + Sunshine. She provides travel tips, recipes, cocktails, crafts, and entertainment coverage. Jana specializes in adventure, cruise, and travel with tweens and tweens. You’ll frequently find her at Disney. Follow her adventures on social with #GeekGirlTravel or #WNSxDisney. Jana’s social reach is over 700k.
Deb is a young empty nester that quit corporate America 10+ years ago to make her love of travel and all things home and food her full-time job. She is a mom to two young adult children that are off living their own adventures. She lives at home with her husband and loveable Maltipoo in a small northern Michigan town. She suffers from an incurable case of wanderlust, is a self-proclaimed wimp when it comes to extreme adventures, but is the first in line for ghost hunts. In addition to travel, she enjoys cooking, creating cocktails and making her small home cozy. Most of all, she loves sharing her experiences and stories with readers on her blog, in her published travel guides (Reedy Press) and through various freelance writing opportunities.
Susan Williams is the creator and author of the food blog, *that* Susan Williams, where she shares gourmet recipes that are approachable, extraordinarily delicious, and easy for the busy home cook. She lives just outside of Nashville, where her husband, son, and daughter all work in the music industry. She is kept company by her 90 lb German Shepard, GUs, unless he is out pursuing his own passion, which is chasing a red ball though the woods, where they live.
Rossana is a gluten free lifestyle & travel writer specializing in family & solo travel. She loves discovering new foods & adventures on her journeys as she explores; sharing adventures along with tips & advice with others to inspire them to travel while on specialty diets. Rossana Is a member of IFWTWA as well as Travel Massive, International Travel Writers Alliance (ITWA),the Travel Bloggers Influence Network (TBIN) and The Midlife Perspective. When not travelling, Rossana teaches a Trends & Technologies in PR course in a post grad PR program, and is a Social Media consultant for Enroute Communications. Her site is Life is Full of Adventures.